Hi, I’m La’Tika!
Founder, growth strategist, creative, and chronic builder of things I think should exist.
I’ve spent more than a decade building businesses, helping founders make better decisions, and figuring out what it looks like to create a life and career that actually fits.
I’m interested in good businesses, good ideas, interesting people, and figuring out what makes all of it work.
What I’m About
I’m interested in good businesses, good ideas, interesting people, and figuring out what makes all of it work.
By day, I help founders get clear about their businesses and build a path to growth.
I’m also building Mundanely Iconic — a platform centered around the stories of everyday people building meaningful things.
And in between all of that, I share the life behind the work: what I’m learning, what I’m thinking about, what I’m building, and whatever else feels worth documenting.
Mundanely Iconic Convos
Currently…
Helping founders get unstuck and build stronger businesses.
Building Mundanely Iconic.
Thinking a lot about what makes good businesses actually work.
Probably at a coffee shop.
And documenting the process as I go.
Building something and feeling stuck?
That’s usually where I come in.
I work with founders who are unclear, plateauing, or ready to evolve — helping them figure out what isn’t working, strengthen the foundation, and build a clear path to growth.